Toyota Brazil Foundation and Communities

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Toyota’s strategic vision of sustainable development includes respect for people, and growth in harmony with the communities surrounding its operations, through innovative management and with minimal impact on the planet.

With investments of R$ 4.4 million from April to December 2017 and R$ 4.6 million from January to December 2018, the Toyota do Brasil Foundation currently operates as one of the company’s main pillars of social and environmental actions. Through the Foundation, the company works to develop citizens and create opportunities for growth, always in harmony with the environment. Today, its activities include the conservation of the Brazilian biome and of the environment, education, citizenship, and promoting environmental responsibility.

The Social Responsibility area reviewed its strategy in order to ensure greater engagement of all leaders and guide Toyota in making the decisions related to social and environmental responsibility. The analysis, carried out by an external consulting firm, will contribute to strengthening the strategic vision of the projects within the company. For this next fiscal year, the company will set up working groups within the recommended pillars to define new action plans.

A Fundação Toyota The Toyota Foundation used to work with a fiscal year from April to December 2017. Since January 2018, the Foundation started to base use the calendar year.

Companies and the environment

During the sustainability event called Virada Sustentável in São Paulo, held in August 2018, the Toyota do Brasil Foundation held a discussion panel addressing the topic “Companies and the Environment: far beyond their own impact” (“Empresas e Meio Ambiente: muito além do próprio impacto”) to discuss business models based on social and environmental sustainability. During the event, the company also promoted an interactive game, which proposed a Treasure Hunt in Brazil inspired by the Arara Azul, Costa dos Corais and Águas da Mantiqueira projects.


Arara Azul (Blue Macaw)

One of Toyota’s oldest projects, Arara Azul now monitors over 740 nests spread across 57 farms in the wetlands (Pantanal) - located in Miranda, Aquidauana, and Bonito (MS) and the Barão de Melgaço (MT) region - and helped remove the species from the list of endangered species. Headquartered in Campo Grande (MS), the Arara Azul Institute has logistical support provided by Toyota with four Hilux pickup trucks. With 4X4 wheel drive, the pickup trucks allow the team of biologists to move about the preservation regions to monitor the nests.

The main focus of the Toyota Foundation regarding the Arara Azul Institute is to execute a long-term sustainability plan, which allows the entity to continue contributing to the community through awareness workshops, lectures, bird-watching tourism in the city, research, and activities to preserve the Pantanal biome.



Igualdade de Gênero

Project Ambientação

Today, when water scarcity and constant increases in electricity prices are increasingly common, Project Ambientação helps promote the development and implementation of projects that foster education on environmental issues such as the conscious consumption of natural resources (water and electricity) and waste management among public entities in the community. Divided into eight steps, Project Ambientação uses Toyota Business Practices (TBP), an operational troubleshooting tool, and has already reached over half a million people over its 10-year history.

One of the highlights of 2017 was training 40 public servants of city hall in Sorocaba (SP). After a series of surveys, the employees of the largest school in Capela do Alto (SP), “Maria Elza Lazara Lopes” Elementary School, identified that the kitchen consumed, on average, 320 liters of water per person, per day, in dishwashing, while the UN (United Nations) suggestion is 110 liters of water per person per day. The simple change of plastic materials to porcelain, which are easier to wash, allowed a reduction of 20% in daily water consumption. In total, participating municipalities have reduced spending of public funds by R$ 70,000.

In 2018, the Toyota Foundation also closed the first edition of the Ambientação project in the Metropolitan Region of Campinas (SP). In all, 13 municipalities developed 18 projects with the training of public officials to identify problems in water consumption in the units where they work and propose sustainable solutions.

The program now also has a partnership with Fundação Espaço ECO® (FEE®), which will use the data already collected by Ambientação in the last 10 years for an analysis based on the Life Cycle Assessment (LCA) concept, which may enhance the environmental and economic benefits that had already been identified by the project. Results already obtained show that 29 initiatives carried out between 2010 and 2018 in the cities in the interior of the state of São Paulo (SP) saved 698 million liters of water, equivalent to 3.4 million washing machine loads, i.e., enough water to wash the clothes of 268,000 people for one year.

Today, the project serves over 14 cities in the region: Artur Nogueira, Bom Jesus dos Perdões, Campinas, Cosmópolis, Hortolândia, Indaiatuba, Iracemápolis, Itatiba, Jaguariúna, Jundiaí, Nova Odessa, Paulínia, Pedreira, Morungaba, Santa Barbara d’Oeste, Valinhos, Várzea Paulista, and Vinhedo.



Toyota Environmental Protection Area (APA) Costa dos Corais

Public-private initiative between the Toyota Brazil Foundation, SOS Mata Atlântica Foundation and ICMBio (Chico Mendes Institute for Biodiversity Conservation), the project was created to guarantee the conservation and sustainability of the Environmental Protection Area (APA) Costa dos Corais, which covers nine municipalities in Alagoas and three in Pernambuco. The project helps preserve coral reefs, protect mangrove areas, and conserve the habitat and ecosystems associated with the manatee - one of the most endangered aquatic mammals in Brazil.

One of the priorities of Toyota APA Costa dos Corais is the creation of an investment fund that will ensure ongoing support to management, which includes the performance of the activities provided for in the Government Management Plan, protection and sustainability of the Environmental Preservation Area (APA) and support in activities developed by local organizations and communities, which already work for the conservation of the area, encouraging community-based economic activities with low impact.

In addition to ICMBio and the SOS Mata Atlântica Foundation, the Toyota Foundation relies on several local partners, who are independent entities executing projects that focus on the actions of the area’s Management Plan. Once a year, these partners gather in a collaborative workshop, promoted by the Toyota Foundation, to discuss current results and plan the priorities for the following year.


The Toyota APA Costa dos Corais adheres to the following SDG:

End poverty in all its forms everywhere

Ensure inclusive and equitable quality education

Ensure availability and sustainable management of water

Promote inclusive and sustainable economic growth

Reduce inequality within and among countries

Reduce inequality within and among countries

Make cities and human settlements inclusive

Take urgent action to combat climate change and its impacts

Conserve and sustainably use the oceans, seas and marine resources

Strengthen means of implementation and revitalize the global partnership for sustainable development

Águas da Mantiqueira

In June 2017, the Toyota Brazil Foundation launched the Águas da Mantiqueira project in partnership with FUNDEPAG (Agribusiness Research Development Foundation). The biodiversity conservation research initiative focuses on sustainable land planning and social and economic development in the municipality of São Antônio do Pinhal (SP), in Serra da Mantiqueira.

Researchers carried out diagnostics of Atlantic Rainforest remnants, distributed over 10 watersheds in Santo Antônio do Pinhal (SP), essential to the maintenance of environmental services - especially water resources - and their direct influence on the sustainability of rural and urban areas through studies on biodiversity, agriculture, education, solid waste, tourism, and others. As a result, the research may guide territorial planning and the organization of social and economic development guidelines that guarantee the conservation of local biodiversity and the continuity of water supply to the community and the millions of people who depend on Águas da Mantiqueira.

In 2018, the project was presented at the 8th World Water Forum - the largest global event on the topic - during the table of international financing projects related to water resources. In addition to presenting the experience, best practices and previous results that are being collected, the importance of financing innovative technologies and research capable of saving water and increasing water security was discussed.


The Águas da Mantiqueira Project adheres to 16 Sustainable Development Goals.

Igualdade de Gênero

Project ReTornar

Uniforms worn by the employees of Toyota do Brasil gain a noble role after their time of use. They are donated to a seamstress cooperative in Indaiatuba, Uni Arte Costura, and to ASCA (Associação Social Comunidade de Amor) to be transformed into other objects. Inspired by upcycling, a creative reuse methodology, the action encourages the generation of new products, is an alternative for disposal of materials, minimizes environmental impacts, and is a way of generating income.

In 2018, our Communication and Sustainability area began training courses, using Toyota methodologies, creation of their own visual identity, and a business and sustainability plan in order to improve the professional and personal development of the members of the cooperative.

Three tons of materials have already been donated - by all Toyota units in Brazil - which resulted in the production of more than 26,000 pieces, including purses, toiletry bags, keychains, and waste pouches for cars. On average, 700 people are directly impacted by the manual work of the seamstresses.

All reused materials go through a cleaning process and are properly prepared for their final destination. All of these products are purchased by Toyota do Brasil, which offers them to its stakeholders.

Faz acontecer (Make it happen)

Faz acontecer (Make it happen)

A social project carried out by ADC Toyota of São Bernardo do Campo since 2014, Faz Acontecer offers opportunities to needy children in the region to have access to education and discipline through sports practice, with 153 students in futsal and 111 students in rhythmic gymnastics. In 2016, the project was expanded to the Indaiatuba unit, where we have 86 football 7-a-side students.

Projeto Retornar

Winter clothing drive

Since 2014, Toyota do Brasil has been carrying out the Winter Clothing Drive in all its units. In 2018 alone, 18,534 pieces of clothing, 594 blankets and 6,339 diapers were collected. The company matched the donations with around 6,000 cans of whole milk and 475 personal hygiene kits (shampoo, soap and toothpaste). Donations were made to social entities in the cities where we have operations.

Sow to reap

In July 2018, Toyota inaugurated another community vegetable garden at its plant in the city of Sorocaba. Started in 2013 at the São Bernardo unit and 2015 in Indaiatuba, the project aims to be an environmental and educational activity for employee volunteers, their family members, and the community. Through the dissemination of handling techniques (soil preparation, planting, treatment, and harvesting), the garden helps create a greener, healthier, and more sustainable environment by cultivating produce (lettuce, arugula, beetroot, and zucchini), seasonings (green onions, parsley, and rosemary) and herbs (mint, chamomile, and lemon balm).