Environmental Challenge 2050
Limitation of natural resources, air pollution, global warming. The need to reduce the impacts caused by human action on the planet is already increasingly widespread and a part of government decisions, as well as those of companies that are engaged in creating solutions less harmful to the environment.
One of Toyota's strategic pillars around the world since its foundation, environmental protection, gained momentum in 2015 with the launch of the Global Environmental Challenge 2050, which seeks to minimize the negative impact of vehicle manufacturing and use, as well as contribute to the development of a sustainable society. Among the main goals is to reduce average CO2 emissions from new vehicles worldwide by 90%, considering the levels in 2010. But with environmental challenges growing every year, the company wants to go beyond, challenging itself in all initiatives.
Several activities to be implemented by 2020 focus on meeting the challenges of the Toyota Environmental Action Plan, steering the company toward the Toyota Environmental Challenge 2050. In formulating the plan, environmental activities were classified into six challenges (see illustration below) with three challenges associated with zero CO2 emissions (vehicle use, life cycle, and production), and another three linked to generating positive impacts (water, recycling, and harmony with nature).
By embracing these six topics, Toyota will contribute to the sustainable development of society and the planet, ensuring harmony with the global environment in its monozukuri (production), kurumazukuri (vehicle production) and the delivery of products and services.
In Brazil, the performance of operations has continuously improved based on obtaining and maintaining certifications in management standards (in particular the ISO 14001 standard), investing in technological modernization, environmental protection, and adapting plants to the ecofactory model, and the engagement and awareness of employees on the culture of continuous improvement, with kaizens in different areas.
Goals in Brazil contributing to Challenge 2050
• Zero CO2 emissions in plants by 2020, through the purchase of energy (eletricity) generated by renewable
• Minimize water use in plants, by implementing continuous improvement projects developed by employees
• Better regional performance in waste generated by the plants
Friend of the environment
The automobile electrification strategy is directly linked to Toyota's goals in its 2050 Environmental Challenge. Since the introduction of the first commercially available electric motor in the Prius in Japan in 1997, TCM has been working to improve this technology to achieve an annual sales of electric vehicles of 5.5 million units by 2030. Worldwide, in just 20 years, sales of new electric vehicles have increased from 500 units to over 1.5 million.