Milestones of a success story
A 60-year history that begins during a period of great industrialization incentive in the country and that gained success by placing customers first and contributing to the development of Brazilian society.
Opening of the office in São Paulo
On January 23, 1958, Toyota began operations in Brazil when it installed an office in the center of the city of São Paulo. In December of that same year, the company began its activities as a vehicle manufacturer and, five months later, launched the Bandeirante - Toyota’s first iconic model in the country.
Inauguration of the São Bernardo do Campo plant
Toyota inaugurates its first industrial unit outside of Japan and begins to locally manufacture the Bandeirante model.
In an area of 1.5 million sqm and an investment of US$ 150 million, the company began construction of its second industrial unit in the city of Indaiatuba, in upstate São Paulo. The plant was intended for the production of the Corolla, which began in September 1998.
New investment of US$ 300 million for the modernization and structural expansion of the Indaiatuba plant.
The end of the Bandeirante
After celebrating the production of 100,000 units of the Bandeirante in 1999, Toyota ends production of the vehicle. As a result, the São Bernardo plant concentrates on manufacturing auto parts.
With 2,500 sqm of built-up area, the inauguration of the Guaíba Distribution Center in Greater Porto Alegre (RS) opens the door to Toyota’s logistics operations between Brazil and Argentina, to receive, by highway, the Hilux and SW4 utilities and spare parts produced at the plant in Zárate (Argentina). In that same year, we opened a Government Affairs office in Brasília.
Creation of the Toyota Foundation
In order to concentrate its social efforts and take on an important commitment with Brazil, in 2009, Toyota created the “Fundação Toyota do Brasil” with the goal of promoting Sustainability through activities that promote environmental preservation and civism.
With an initial investment of US$ 600 million, the new Sorocaba unit (SP) is inaugurated, the third in the country. Created based on the Eco Factory concept (which establishes criteria for high-standard environmental efficiency), the plant is responsible for the production of the subcompact Etios in its hatchback and sedan versions, and was responsible for significantly improving the Etios family, making the subcompact a sales success.
The Prius - the world’s first mass-produced hybrid car - arrives on the Brazilian market with the mission to showcase the advance of this technology in the country. Since then, it has become the undisputed leader in its segment. In addition, in the same year, the company began exporting the Etios to other markets in South America.
Toyota announces the construction of a new plant to produce engines in the city of Porto Feliz, in upstate São Paulo.
Corporate headquarters moved to the São Bernardo do Campo unit, beginning the “São Bernardo Reborn” project. Divided into three phases, a total of R$ 70 million was invested in the initiative. The first phase was marked by the implementation of a third shift at the plant’s forging unit, which began producing parts to supply the future engine plant in Porto Feliz (SP).
In order to improve the logistics operation in Brazil’s Northeast region, in December a new vehicle distribution center was inaugurated near the port area of Suape, metropolitan region of Recife (PE).
Proximity to customers
Completion of the third stage of the revitalization project of the São Bernardo plant with the inauguration of the company’s Visitor Center, one of Toyota’s most technological visitor centers in the world.
In less than a year, the Porto Feliz unit had already surpassed 100,000 units produced of the Etios 1.3L and 1.5L engines.
Applied Research Center
The second stage of the project to revitalize the São Bernardo unit is concluded with the inauguration of Toyota’s first Applied Research Center in Latin America, designed to integrate activities related to the research and development of new products and suppliers. This is the fourth in the world outside of Japan and helps TDB create special editions, evaluate new materials, and assess the technical capacity of parts suppliers.
With an investment of R$ 508 million, Toyota inaugurates the Porto Feliz plant for the production of hatchback and sedan engines for the subcompact, the Etios. The plant was built to be flexible, allowing for expansion according to consumer demand.
60 years in Brazil
Focused on being a protagonist in the transformation of the automotive industry, Toyota celebrates six decades in the country with the theme “Reinventing the Future.” This year, the company is working on major projects, the most important of which is the launch of the Yaris, a model that fits between the subcompact Etios and the mid-size sedan Corolla in the company’s portfolio in Brazil.
Celebration of the 20th anniversary of the Indaiatuba unit and announcement of the R$ 1 billion investment to modernize the plant, which is preparing for the next generation of the Corolla.
Five years of the plant in Sorocaba, which has the capacity to produce 108,000 units of the Etios hatchback and sedan models.
Launch of the Toyota Tour at the São Bernardo do Campo unit. The action relies on a partnership with the city’s Industrial Tourism Program and was created to bring the public closer to Toyota’s history, values, culture, and way of working.
Toyota Foundation’s Ambientação Project completes 10 years.