Results and performance<102-7>
Toyota’s 60th anniversary celebration came with its second-best performance since the company has been in Brazil. In a year still affected by the country’s crisis and economic downturn, the company posted record sales since the beginning of production and, driven by Corolla sales, recorded a 5% increase over the previous year. The 2017 calendar year was also the second consecutive period of growth in sales in the domestic market, the result of a brand strategy based on sustainable growth in operations.
One of the main highlights of the company’s portfolio, with 66,200 units sold, the Corolla achieved a sales result 2% higher than in 2016, reaching a market share close to 50% in the category. Another record in the year was with the Toyota Etios. Considering both hatchback and sedan models, the Etios achieved the best sales volume, exceeding 70,000 units sold - an increase of 8% over the previous year.
Light commercial vehicles, Hilux and SW4 closed 2017 as leaders in their categories. The Hilux ended the year with a 1% sales volume higher than in the previous period and 34,354 units sold. Up 6% in sales, the SW4 achieved over 50% market share in its category, totaling 12,943 vehicles sold.
And in the year that Toyota Motor Corporation announced the milestone of 1.52 million hybrid vehicles sold around the world, Toyota do Brasil also achieved great results in the country. One of the company’s great contributions to clean and sustainable technology, the Prius hybrid had a strong increase in sales in 2018: with 2,446 units of the model sold in the year, today it is a leader in this market in Brazil.
Invest to grow
Throughout its history in Brazil, Toyota has been constantly investing in the modernization and development of its production units in order to offer products that are increasingly efficient and safe for its customers. In this last fiscal year, the company announced an investment of R$ 600 million to expand the engine production unit in Porto Feliz and R$ 1 billion to modernize the Sorocaba plant, to prepare for the production of the new Yaris model.
And, to celebrate 20 years of the Indaiatuba unit, in September 2018, the company announced an investment of R$ 1 billion to modernize the plant. The investment is focused on preparing the unit for a modernization process that will make it more flexible and competitive.
A sales success in several countries, the Yaris arrives in Brazil to fill a market gap between the Etios and the Corolla sedan. Available as hatchback and sedan, the new model arrived on the market with the concept “One Class Above” - a product of superior category and excellent level of standard features. In the second month after its launch, the Yaris already placed among the 20 best sold vehicles in the country.
Launched at the most recent edition of the São Paulo Motor Show, two new hybrid models of Toyota’s luxury brand arrived on the Brazilian market: the LS 500h sedan and the newly launched SUV NX 300h. This initiative reinforces Toyota’s global message for a paradigm shift in the automotive market: investment in mobility and hybrid technologies that are less harmful to the environment.