Toyota Global Vision 2020


Always focusing on creating and developing state-of-the-art technologies and offering customers excellent products and services, in an environment that promotes individual creativity and the value of teamwork, Toyota Motor Company designed, in 2011, its vision of the future of the business. Known as 2020 Vision, this cascaded strategy for all subsidiaries around the world reinforces organizational culture, is part of the company’s annual goals, and lists a number of commitments in order to maintain the business’s reputation and sustainability in its processes and relationships.

  • 1

    Show the way: Toyota will take the lead. We will seize opportunities and invest in the future.

  • 2

    The future of mobility: we will develop new forms of transportation and pursue new ways of connecting technology to people.

  • 3

    Enriching lives around the world: through the concept of monozukuri (manufacturing), we will create jobs, develop people, and contribute to society.

  • 4

    Safer and more responsible ways of transporting people: safety is our priority for our employees and our customers. Nothing is more important

  • 5

    Commitment to quality: we constantly raise our standards of trust, credibility, and customer satisfaction.

  • 6

    Constant innovation: our goal - “Always better cars.” We continue to reinvent ourselves, introducing new technologies and staying ahead of our competition.

  • 7

    Respect for the planet: in everything we do, we show consideration for the planet. We investigate and promote systems and solutions that do not harm the environment.

  • 8

    Exceed expectations: our attitude is to anticipate and meet the needs of those we serve.

  • 9

    Rewarded with a smile: customer satisfaction is best expressed by a smile. This promotes a behavior of gratitude and appreciation for everything we do.

  • 10

    Challenging goals: we aim high and work together... That’s who we are.

  • 11

    Engaging the talent and passion of people: The power of our organization comes from the skills and differences of our employees and business partners... Solving problems and creating new ideas.

  • 12

    There is always a better way: the spirit of kaizen – reaching higher levels and challenging us to find a better way in everything we do... Every day.

Represented by a tree, 2020 Vision has the Toyota Way as its “trunk.” The roots are the principles and values of the company. Designed “from root to fruit,” symbolizing working together to achieve success.